![]() The multi-day event is scheduled to return next year on April 15-17 and April 22-24. The Coachella festival was not held in person in 20 due to the pandemic however, a virtual Coachella event took place instead. “Twenty-Nine Palms has gone to great lengths to imitate” the plaintiffs’ Coachella and associated trademarks, the suit contends. Attorneys for the Coachella Valley festival say that Twenty-Nine Palms may be added as defendants at a later date. The plaintiffs state that the Twenty-Nine Palms Band of Mission Indians and Coachella Crossroads - collectively referred to as Twenty-Nine Palms - are not named as defendants in the action because both have asserted through their counsel that they are entitled to sovereign immunity, and not subject to suit. ![]() The plaintiffs allege in the complaint that the Twenty-Nine Palms Band of Mission Indians, operating as Coachella Crossroads, are “intentionally trading on the goodwill” of the Coachella event, causing a likelihood of “consumer confusion and false association” with the original event. Credit: Coachella Day One 22 via Facebook The judge did not prohibit the use of the name “Coachella Crossroads,” however, just the moniker “Coachella Day One 22.” Gary Klausner also granted a temporary restraining order against website host Bluehost, stopping it from promoting “Coachella Day One 22” online. In a minute order issued late Monday, U.S. The plaintiffs allege that the 29 Palms Band of Mission Indians, operating as Coachella Crossroads - also the name of its venue, located five miles from the site of the Coachella Valley festival - are “intentionally trading on the goodwill” of the Coachella festival, causing a likelihood of “consumer confusion and false association” with the original event. The New Year’s Eve event is located in close proximity to the site where the Coachella Valley event normally takes place in April, according to the lawsuit filed in Los Angeles federal court. Like the annual Coachella Valley Music & Arts Festival, the 29 Palms event is advertised as an outdoor music festival that features numerous forms of entertainment and artists.
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